I would say that's always a tough question to answer because with each of those diets, you know, they have some benefits, you know, some people that's how they become popular. So I know Keto is really trendy these days which is interesting because it's not really anything new. So if we think of like diets in the last 10-15 years that have been popular most of them have some form of Ketosis every beginning so the Atkins diet if anyone remembers this the Zone diet the South Beach Diet all of those diets that they start ketosis, especially at the beginning.